Introduction Digital marketing is the art of promoting a product or service online. It's also known as SEO, PPC, SMM, and CPM (Cost Per Thousand) marketing. These are all different forms of digital advertising that can be used to drive traffic to your website, blog, or social media accounts. Search Engine Optimization (SEO) SEO is the process of optimizing your website so that it appears high in search engine results. It's important because it helps increase traffic, leads, and sales on your site — all of which can lead to more money for you. How do you know if SEO is working? The answer lies in Google Analytics data: If people are finding your site through organic search results, then you’ve probably implemented some basic SEO strategies such as title tags and descriptions that match what people are looking for when they search those terms. But even though this sounds simple enough (and it doesn't take long), there's still plenty more work involved than...
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